Thesis Project for Pratt Communication Design MS degree.

Presently, the volumes of transit information conveyed on two-dimensional forms are overloaded and confusing to the commuters, particularly in traditional subway systems. It's clear to see that the Wayfinding systems in traditional subway stations are overly behind today’s human behavior. Moreover, the present technology solution such as Wifi and Google map cannot deal with the current limited technology condition. Hence, I would like to harness a digital design to create a practical wayfinding system for public transportation.

The NYC subway (14th st and 6th AV) station will be my thesis model. 

 

Problems

Different information posted on the walls are confusing and distracting for commuters.

Different information posted on the walls are confusing and distracting for commuters.

Currently, the population explosion and volume of transit information are causing traditional wayfinding design to lose its organization. Wayfinding design is the only communication system from the transportation authority to people, so it must be accessible and understandably comprehensible. 

 

THESIS STATEMENT

Transit systems used a confusing system of signs and announcements to inform the commuters. By combining digital design and graphic design on the platform and at entrances, commuters will be able to navigate more comfortably and confidently through the system.