This project is to create a natural feeling for cosmetics that relate to Madagascar. My idea came from the night view of Madagascar, which is the moon. I used “moon” as my symbol identity and integrated it into the type. The sleeve was a requirement for this project, therefore the phenomenon of this design is when you pull the sleeve off and you will see the lunar eclipse in the identity.

Romance Copy: Luné lights up your night and transforms a woman's natural beauty. Our products use 100% natural ingredients, which are derived from the indigenous tropical flora of Madagascar.
Luné, the natural gift of beauty.

Photo by  Kuo-Heng Huang